Under the leadership of implantologist Rafael Solorzano and his team of specialists, we do more than just place implants; we are driven by vocation and passion, and by the joy of seeing our patients smile confidently again. We had planned to expand globally and attract international patients, but just as we were launching a campaign, an earthquake struck our country.

We considered launching the campaign during the rescue efforts, but we genuinely did not want to appear to be taking financial advantage of the situation. We were initially paralyzed, unsure of how to proceed. Eventually, together with our marketing director, we decided not to let our funds sit idle; instead, we chose to help using the skills we have—implants and advertising—by dedicating 15% of the proceeds to rescue efforts and to helping others cope with this crisis that affects us all. It is our small contribution to the relief effort.